Fashion Forward: Zero London’s Trend Forecast for Summer 2024

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Ah, summer! The days stretch longer, the sun warms our skin, and the world bursts with vibrant life. It's a time to shed those heavy winter layers and embrace the carefree spirit of the season. But for the eco-conscious fashionista, looking good shouldn't come at the cost of harming the planet. After all, a healthy planet is the ultimate summer accessory, right?

This year, summer fashion is all about celebrating joy, comfort, and individuality. Think breezy fabrics that dance in the wind, bold colors that reflect the sunshine, and playful details that capture the season's carefree spirit. Here at Zero London, we're thrilled to showcase a collection that seamlessly blends these trends with a deep commitment to sustainability. We believe in fashion that's not just kind to you, but kind to the Earth as well.

So, grab your favorite iced tea and settle in as we decode the hottest summer 2024 trends. We'll show you how Zero London's sustainable pieces can seamlessly integrate into your sun-kissed wardrobe, allowing you to embrace these trends while staying true to your eco-conscious values.

Trend #1: The Shorts are In !

CEDRIC - The Contrast Short by Zero London

Summer wouldn't be complete without shorts, but this season, ditch the basic denim cutoffs and embrace a fresh take on legwear. The Cedric Short from Zero London reimagines the classic summer staple, offering a comfortable, stylish, and sustainable option for the eco-conscious adventurer. Crafted from Durable Cotton Drill:  Unlike flimsy fast-fashion options, the Cedric Short is built to last. Crafted from a durable cotton drill, these shorts ensure both comfort and breathability. The relaxed fit provides ample room for movement, making them perfect for any summer activity – exploring the city streets, hitting the beach for a swim, or relaxing in your backyard hammock.

The Cedric Short goes beyond just comfort and functionality. They offer a foundation for you to express your unique style. Here are a few ways to rock the Cedric Short this summer: Casual Cool with a  pair the shorts with a relaxed linen shirt and boat shoes for a laid-back yet put-together look, City Chic with a crisp white button-down shirt and canvas espadrilles for a day of exploring the city or Beach Ready where you throw on the Cedric Short over your swimsuit for a quick transition from beach to bar.

Zero London's commitment to sustainability extends beyond the design. The cotton drill used in the Cedric Short is likely sourced responsibly, minimizing environmental impact. Additionally, the shorts' durable construction means they'll last for seasons to come, reducing clothing waste.

Trend #2: The Summer Shirt 

ORION - The Speckled Drawstring Shirt

Everyone needs a new summer shirt and who says long sleeves are reserved for cooler weather? This summer, the classic cotton long sleeve gets a refresh with the Orion Drawstring Shirt from Zero London. This versatile piece reimagines the long sleeve in a way that's both light and stylish, keeping you cool and comfortable on even the hottest days.

Forget heavy, sweat-inducing fabrics, The Orion Drawstring Shirt utilizes lightweight, breathable cotton that drapes effortlessly and allows your skin to breathe. This makes it ideal for layering over a tank top on breezy summer nights or wearing solo on scorching days. The key feature of the Orion Shirt lies in its namesake – the drawstring. This innovative detail allows you to transform your look instantly. With a simple pull, you can go from a relaxed and casual vibe with the shirt flowing freely to a more polished look with a cinched waist.

The Orion Shirt's versatility extends beyond the drawstring. It pairs perfectly with a variety of bottoms, making it a summer wardrobe workhorse.  Throw it on over chinos for a laid-back yet sophisticated look, or pair it with shorts for a cool and comfortable ensemble. Zero London prioritizes sustainability throughout its collections, and the Orion Shirt is no exception. Made from natural cotton, this piece minimizes its environmental impact while offering you a stylish and comfortable option.

The Orion Drawstring Shirt is a perfect example of how summer fashion can be both functional and fashionable. It's a breathable, versatile piece that allows you to express your unique style while staying cool and comfortable all summer long. 

Trend #3: The Statement Piece 

DARIUS - The Contrast Trouser

It’s not enough to have just 1 statement piece tis summer as you will be out a lot. So, here are a few things to keep in mind as you shop your statement pieces. Summer is all about embracing life's vibrant energy, and your wardrobe should reflect that! This season, ditch the single statement piece and curate a collection that lets you shine on every adventure. Think beyond the usual suspects – Zero London offers sustainable options that combine dazzling style with eco-conscious practices.

Imagine the DARIUS Trouser, a standout piece from the inVERSION range for AW22. This garment is a symphony of color and texture, guaranteed to turn heads. Rich satin catches the sunlight, creating an opulent glow, juxtaposed with a beautifully intricate metallic brocade that reflects bronze hues. It's a captivating interplay of light and texture, a testament to meticulous craftsmanship.

But the DARIUS is just the beginning. This summer, embrace bold color combinations that reflect your unique personality. Play with rich jewel tones, explore playful pastels, or even experiment with unexpected color clashes. Move beyond basic fabrics! Explore luxurious textures like smooth satin, shimmering metallics, or intricate brocades. The interplay of textures adds visual interest and elevates your look. Finally, keep an eye out for pieces that showcase meticulous craftsmanship – expert tailoring, intricate details, and high-quality materials ensure your statement pieces are not just visually stunning, but built to last.

Sustainable fashion doesn't have to mean sacrificing style. Look for brands that create statement pieces using upcycled and repurposed materials. This allows you to embrace bold summer style with a clear conscience, reducing your environmental footprint and contributing to a more sustainable future. So ditch the fast-fashion trends and create a statement wardrobe that's as unique and vibrant as you are.

Trend #4: Texture Takes Center Stag

WADE - The Shawl Vest

This summer, ditch the predictable layers and let texture take center stage! Zero London's WADE Shawl Vest reimagines summer layering with a focus on breathability and visual interest. Their signature soft fishnet fabric offers a playful peek at what lies beneath, adding a touch of intrigue without sacrificing comfort. This innovative material allows the WADE Vest to be both lightweight and perfect for layering on those cool summer nights.

Texture is king this season, and the WADE Vest offers a captivating contrast. The soft fishnet creates a unique interplay with the smooth fabrics of your undergarments or a tank top, adding depth and dimension to your outfit. But the WADE Vest goes beyond just aesthetics; it empowers you to tell your story.  The adjustable buckle detail at the neck allows for customization. Want a polished look? Cinch it tight. Feeling relaxed? Leave it loose and breezy.

The WADE Shawl Vest is a versatile piece that transcends trends.  Throw it over a flowy maxi dress for a touch of bohemian flair, or pair it with a crisp linen shirt and shorts for a relaxed yet sophisticated look. It's the perfect example of how summer layering can be both stylish and functional – adding a touch of warmth on cooler evenings while remaining breathable for hot days. So ditch the predictable and embrace the power of texture with the WADE Shawl Vest. It's a simple yet innovative piece that allows you to express your unique style and create a look that's both comfortable and captivating.

The first scorching day of summer arrives, and the urge to ditch the heavy layers for cool comfort takes hold. We understand that feeling. This season, the "Effortless" trend for men is all about breathable fabrics and relaxed silhouettes that keep you cool without compromising on style. It's perfect for everything from exploring a bustling city to kicking back at a rooftop bar with friends. Think lightweight linen shirts that drape effortlessly, allowing your skin to breathe. Relaxed-fit chinos offer a touch of sophistication without constricting movement, while lightweight linen shorts keep you cool on the hottest days. These pieces move with you, ensuring a laid-back yet undeniably stylish look.

The key lies in the materials. Natural and sustainable fabrics like organic cotton and regenerated linen are your allies this summer. These breathable fibers allow air to circulate, keeping you cool and comfortable throughout the day. So what are some perfect pieces for the effortless look? 

Trend #5: Accessories are In….they never left 

SOHO - The D-Ring Belt

This summer, level up your look beyond just clothes. Zero London's SOHO Belt isn't just another accessory; it's a timeless statement piece built for men. The clean design complements everything from relaxed chinos and linen shirts to dressier summer suits. Crafted with reinforced stitching and finished with brass D-rings, it's an investment in quality that transcends fleeting trends.

The SOHO Belt goes beyond its AW21 collection origins. Cinch the waist of a button-down for a sharper silhouette, or add a touch of polish to a casual ensemble of shorts and a tee. It's a versatile piece that lets you tell your story. Pair it with a statement watch for a touch of sophistication, or keep things minimalist for effortless summer style.

The SOHO Belt is just the beginning. Explore Zero London's range of men's accessories – think sleek cardholders, handcrafted weekend bags, and bold bracelets – to add personality to every outfit. This summer, accessorize your story and elevate your look beyond the ordinary.

So this summer, ditch the fast-fashion trends and create a statement wardrobe that's as unique and vibrant as you are. Summer is all about celebrating life and expressing yourself through fashion. With Zero London's commitment to sustainable style, you can look good, feel good, and do good for the planet, all at the same time. Browse Zero London's latest collection and discover how to embrace these summer trends while staying true to your values. Happy summer!